Who We Are
We know it can be hard for founders to champion themselves.
That’s why we do it for them.
Kay Foss
Lead Advocate & Founder
Over two decades in both professional and personal arenas, Kay amassed a wealth of skills and experiences that makes her an ideal coach and champion for those on their own start-up journey.
Five years of study encompassing human movement, psychology and counselling, gave Kay an ideal training ground for a career as an elite athlete counsellor and as a communications and public relations professional for her family’s global retail brand.
Privately, as a wife of a founder, she navigated both profound loss and growth in business and life. Kay's invaluable insight into the lives of Founders and their Families which, coupled with her experience in elite performance, planted the seed of Founder Families.
Five years of study encompassing human movement, psychology and counselling, gave Kay an ideal training ground for a career as an elite athlete counsellor and as a communications and public relations professional for her family’s global retail brand.
Privately, as a wife of a founder, she navigated both profound loss and growth in business and life. Kay's invaluable insight into the lives of Founders and their Families which, coupled with her experience in elite performance, planted the seed of Founder Families.