What start-ups can learn from the Matildas seemingly meteoric rise

Women’s football is in the spotlight this month as the FIFA World cup plays out across Australia and New Zealand. A record crowd turned out to watch the Matilda’s in the World Cup opener in Sydney last month - 75,784 fans, the Matilda’s largest crowd ever and the world’s 9th largest women’s football attendance of all time. It’s hard not to get overexcited about this event, even for those who’ve never attended a football match.